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Case Studies

Marketing Support Materials for Local Economic Development Campaign

Client – The Greater Springfield Chamber of Commerce
Agency – HIP Advertising, Springfield, IL
Designer – Justin Strockbine

Materials Created

  • Strategy Brochure - 24 x 9, folded to 6 x 9, 65# Ultra White Sundance Felt Cover, printed in four color process, scored for roll fold
  • Marketing Folder - 9 x 12 page size, 80# Ultra White Sundance Felt Cover, PMS 194 and black, glued pockets with Bus Card holder and CD slots
  • Tabbed Marketing Kit Inserts - Four color process/1 side – 10 sheets – 8.5” x 11 with ½” tabs, 65# Ultra White Sundance Felt Cover
  • Postcards – 8” x 5”, 2 color/ 2 sides on 65# Ultra White Sundance cover, printed and mailed from FWP
  • Business Cards – 10 – 2 color/2 side cards – 3.5” x 2”, 65# Ultra White Sundance Cover – all printed together for consistency of color.

With a goal of raising $5 Million Dollars for the Q5 Quantum Growth Partnership, the Chamber needed to have a coordinated marketing effort to spearhead the campaign. By unifying their image in print, the Chamber’s marketing team achieved their goal within its first year.

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