Portfolio

Case Study #4
New Philosophy. New Materials.

Client
Renken Dentistry

Agency
HIP Advertising, Springfield, IL
www.hipadvertising.com

Designer
Ellen Marten

Materials Created

The following six items were printed together in four color process on 80# White Euroart Dull cover with a dull coating for consistency of color and cost savings:

• Process brochure – 25.375” x 4”, folded to 9.25” x 4”/2 sides, 3 panel, short fold, round side die cut
  
  
• Philosophy brochure – 8.5” x 11”, folded to 8.5” x 3.67”/2 sides, 3 panel, rounded edges die cut
  
  
• Progress brochure – 17.75” x 4.5”, folded to 4.5” x 4.5”/2 sides, 4 panel, accordian fold, round die cut
  
  
• Blank note cards – 12.5” x 4.5”, folded to 6.25” x 4.5”/2 sides, side fold, round sides die cut
  
  
• Message note cards – 6.25” x 9”, folded to 6.25” x 4.5”/2 sides, top fold, rounded edges die cut
  
  
• Business cards – (10 versions) 5.75” x 2”, folded to 3.5” x 2”/2 sides, short fold, round side die cut
  

The following three items were printed together in four color process on 80# Ultra White Mohawk Superfine Eggshell:

• Letterhead #10 – 8.5” x 11” on, die-cut rounded corners
  
  
• Envelope – Converted to a #10 envelope for bleeds
  
  
• Envelope for note cards – Converted to an A6 envelope
  

2 pocket folders – Four color process/1 side – 18” x 16”, folded to 9” x 12” with (2) 4” glued pockets, 100# White Euroart Dull cover with a dull coating, includes business card and CD die cuts in pockets

CD label – 4.75” round on pre-die-cut CD label blanks, printed digitally

Label for CD tin – 4” round on crack and peel, printed digitally and die cut

In tandem with the launch of a truly unique approach to health creation and dental care, Renken Dentistry moved to a contemporary office location personifying the new philosophy. Material was needed to convey the philosophy to patients, vendors, and other professionals.

From eye-catching business cards also serving as appointment reminders to collateral used with patients during exams, the coordinated effort to design and print multiple, high-quality pieces simultaneously resulted in a finely tuned, impressive rollout of material well received by various audiences of the practice.