Portfolio

Case Study #3
Marketing Support Materials for
Local Economic Development Campaign

Client
The Greater Springfield Chamber of Commerce
Q5 Quantum Growth Partnership

Agency
HIP Advertising, Springfield, IL
www.hipadvertising.com

Designer
Justin Strockbine

Materials Created

• Strategy Brochure - 24 x 9, folded to 6 x 9, 65# Ultra White Sundance Felt Cover, printed in four color process, scored for roll fold
  
  
• Marketing Folder - 9 x 12 page size, 80# Ultra White Sundance Felt Cover, PMS 194 and black, glued pockets with Bus Card holder and CD slots
  
  
• Tabbed Marketing Kit Inserts - Four color process/1 side – 10 sheets – 8.5” x 11 with ½” tabs, 65# Ultra White Sundance Felt Cover
  
  
• Postcards – 8” x 5”, 2 color/ 2 sides on 65# Ultra White Sundance cover, printed and mailed from FWP
  
  
• Business Cards – 10 – 2 color/2 side cards – 3.5” x 2”, 65# Ultra White Sundance Cover – all printed together for consistency of color.

With a goal of raising $5 Million Dollars for the Q5 Quantum Growth Partnership, the Chamber needed to have a coordinated marketing effort to spearhead the campaign. By unifying their image in print, the Chamber's marketing team achieved their goal within its first year.