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Case Studies

New Philosophy. New Materials.

Client - Renkin Dentistry
Agency – HIP Advertising, Springfield, IL
Designer - Ellen Marten

Materials Created
The following six items were printed together in four color process on 80# White Euroart Dull cover with a dull coating for consistency of color and cost savings:

  • Process brochure – 25.375” x 4”, folded to 9.25” x 4”/2 sides, 3 panel, short fold, round side die cut
  • Philosophy brochure – 8.5” x 11”, folded to 8.5” x 3.67”/2 sides, 3 panel, rounded edges die cut
  • Progress brochure – 17.75” x 4.5”, folded to 4.5” x 4.5”/2 sides, 4 panel, accordian fold, round die cut
  • Blank note cards – 12.5” x 4.5”, folded to 6.25” x 4.5”/2 sides, side fold, round sides die cut
  • Message note cards – 6.25” x 9”, folded to 6.25” x 4.5”/2 sides, top fold, rounded edges die cut
  • Business cards – (10 versions) 5.75” x 2”, folded to 3.5” x 2”/2 sides, short fold, round side die cut

The following three items were printed together in four color process on 80# Ultra White Mohawk Superfine Eggshell:

  • Letterhead #10 – 8.5” x 11” on, die-cut rounded corners
  • Envelope – Converted to a #10 envelope for bleeds
  • Envelope for note cards – Converted to an A6 envelope

2 pocket folders – Four color process/1 side – 18” x 16”, folded to 9” x 12” with (2) 4” glued pockets, 100# White Euroart Dull cover with a dull coating, includes business card and CD die cuts in pockets

CD label – 4.75” round on pre-die-cut CD label blanks, printed digitally

Label for CD tin – 4” round on crack and peel, printed digitally and die cut

In tandem with the launch of a truly unique approach to health creation and dental care, Renken Dentistry moved to a contemporary office location personifying the new philosophy. Material was needed to convey the philosophy to patients, vendors, and other professionals.

From eye-catching business cards also serving as appointment reminders to collateral used with patients during exams, the coordinated effort to design and print multiple, high-quality pieces simultaneously resulted in a finely tuned, impressive rollout of material well received by various audiences of the practice.

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